American Express have sent out some American Express platinum cardholders an Amazon Echo as a present. Along with the Echo they received a card saying the following:
Platinum Card Membership has its rewards.
We value your loyalty and look forward to continuing to serve you in the coming year.
To show our appreciation, we are pleased to offer you this complimentary Amazon Echo, a wireless, 360-degree immersive sound speaker that responds to your voice.
Thank you for being a valued Platinum Card Member. We hope you enjoy your gift.
At first I assumed that this gift was just sent out to Platinum cardholders that had hit a specific spend threshold, but that isn’t the case with lots of people with high spend not receiving the gift.  Reddit user bonestamp pointed out that people who were targeted had their American Express Platinum card set as their default card on Amazon.com. That being said not everybody with their Platinum card set as default have received an Echo or the shipping notification and some without their Platinum as a default have received an Echo/shipping notification so it’s possible that it’s just random.
I think it makes sense to target this towards people with their Platinum as the default as the Echo is designed to drive more sales towards Amazon. If you received a free Echo or the shipping notification, let us know in the comments.
Hat tip to TPG
