[Expired] H-E-B: Buy $50 Visa Giftcard & Get $10 HEB Giftcard Free

Update 1/24/24: Deal is back through 1/30/24 (ht Roy and Terry)

The Offer

Direct Link to offer

  • H-E-B grocery chain is offering a free $10 H-E-B gift card with coupon when you buy $50 Vanilla Visa gift card. Must clip coupon first.

 

The Fine Print

  • Expires 2/9/21
  • Limit 1 per phone number with digital coupon
  • In-store only

Our Verdict

We’ve seen HEB offer this kind of deal many times before. In the past, buying a variable-load card, e.g. a $500 card, worked for some, but not for others; hopefully the HEB experts will let us know if it works this time. Yet others are told they can’t use a credit card at all, only debit.

Even buying $50 Visa card could make sense on its own since the $10 covers more than the activation fee, plus you get a grocery multiplier. Use a card that earns a bonus at the grocery.

Update History:

  • Update 1/25/23: Available again through 1/31/23 (ht another Jeff); Update 11/28/22: Available again.

View Comments (78)

  • i’m new to this, but I just tried this at my local H-E-B, and it looks like you still get charged an activation fee of $ 5.95… is that expected?

  • How to register this vanilla card for online payments?i dont see any place to register the billing adress

  • Had a lot of trouble getting the cashier to honor this. Coupon didn’t work when scanned. Ended up having to get manager to give a $10 discount on the order.

    • First you go to HEB.com to select your Coupons. you purchase a HEB gift card for $10 along with the Vanilla gift card. On the POS terminal you tap on the DigiDeal then enter your cell phone number and pin. You will see $10 removed from your bill. Then make final payment with your credit card. I did not see paper coupons at my HEB.

      • No, what happened to the person you're replying to has already happened to me and it's only the store's fault. Basically HEBs POS system is very unreliable when it comes to these coupons, sometimes you add the coupon to your account and the register still won't honor the discount at the time you're paying (after scanning your accounts barcode obviously), even after meeting all the criteria for the offer.

        At that point the cashier will either scan a different paper coupon and manually apply the discount or call the supervisor in turn if the discount is more than a low amount

      • its not paper because its limit one and one per account. alternatively, the app has a scannable barcode that applies coupons

        • Yes - a digital coupon. No paper coupons or we could MS spend this deal. I believe in the past HEB had unlimited use on certain offers which had to cost them.

  • Anyone having issues with Vanilla visa gift card? The insurance bill payment keep getting canceled with Vanilla Visa giftcard. So I tried with MC giftcard, no problem. Last time I purchased Vanilla GC was at least 2 years ago (from HEB too) and didn't have any problem.

    • My insurance payment was one of the few places where the Vanilla card was accepted. I tried to use one to pay my accountant and it was rejected. You need to call the customer service number and they will manually ok the vendor.

      As an aside, my county's real estate tax processor (Certified Payments) recognizes the Vanilla card as a debit card and charges 1%. The other gift cards (Staples/OD) got recognized as credit cards and was charged the higher 2.15% fee

      • Thanks. My real estate tax is not due for a while so I went to ACI payment for the federal tax payment 2023 and got declined again. Then, I went to payusatax and it finally worked. The fee is fixed at $2.14. So it worked out great in the end. I am afraid there will be even more restrictions with vanilla cards in the future. I won't bother with it again.

    • @guest_1786578 how did you manage to use that for insurance?
      this shit vanilla keeps on rejecting for me.How do we register the billing address for this physical gc?

    • Buy with a card that earns a high grocery multiplier like Freedom this quarter with no fee thanks to $10 heb bonus (provided you shop at heb and can use the $10 heb gift card).

    • Manufactured Spending. I only buy GCs with a profit and use them organically like paying bills. But MSer's buy GCs to earn points and liquidate them.

    • because generally these arent profitable with 5% cashback cards due to the fee; the coupon soaks the fee (and 3 bucks extra via the GC) and any CC multiplier of at least 5% is profit. at that point you sacrifice the extra dollar for a higher amount gift card for 5% back on this cash equivalent (or 6% with amex or 9% CFF first year)

      • Sorry to hear that? Do you mean at the self checkout kiosk? I know ours is limited to $200 and I think doesn’t allow gift cards…

        • i specifically tried a cashier this time; i even see their screens say denied when trying 500. did you have the silver package ones or the white package ones. they have different fees (i doubt that matters) but it might have something to do with it. i used the white one for a 50 first time around and then used a silver one for 200 the second time around (since my experience was also that 200 would deny it)

          • fun story; youll notice some cards have half the barcode on the packaging and the other half on the physical card (theft deterrent?) and these didnt work. tried a 5.95 fee variable with a full barcode and it worked for 500 (obscure one with few remaining but it worked)