Kroger Excludes Amazon Giftcards From Earning Grocery Points

Kroger now excludes Amazon gift card purchases from earning 4x fuel points on their fuel points coupon deals.

Amazon is a big loss for those in Kroger-land. I’m not sure if they are now excluded from earning the regular 2x earn on gift card purchases, or Amazon gift cards are only excluded from the higher 4x coupon earn rate; they still earn the regular 2x earn rate.

Effective March 20, 2024, Amazon Gift Cards will only receive 2X Fuel Points.

Hat tip to reader Fred

View Comments (84)

  • I found this on the Kroger web site. It says if you do pickup with an Amazon card and activate it at Home, you get 4X fuel points. Anyone know if this is still working?
    From web @ https://www.kroger.com/p/amazon-25-500-gift-card-activate-and-add-value-after-checkout/0000000816061?fulfillment=PICKUP&storecode=&cid=cid%3Dshp_bin_shopl&msclkid=72f88ba9681717e8edfbedb01da3b3e2&gclid=72f88ba9681717e8edfbedb01da3b3e2&gclsrc=3p.ds
    Product Details

    • For your protection, gift cards received at Pickup have a zero balance and require at-home activation and payment.
    • After Pickup, visit http://www.kroger.com/giftcardactivation to activate and pay for your $0 balance card(s).
    • Earn 4X Fuel Points once card(s) are successfully activated online*
    • The $0.10 charge** seen within your cart will be removed at Checkout.
    • If you have any online activation or payment issues with gift cards obtained at Pickup, please call 1-844-600-7765.
  • For those in panic mode, while this is not good news, 2x points still provides decent value for Amazon. Assuming you can maximize 35 gallons per fill-up, you use a method of payment providing a minimum of 5% cashback, and assuming for conservatism Kroger gas is 20 cents higher (YMMV of course) than an alternative gas station, 2x fuel points is only 5.6% more expensive than 4x fuel points. It still represents, for me, a 10.6% discount (only 5.6% based on other 5% cashback payment methods for Amazon gift cards direct at other stores) on all Amazon purchases. This beats the Amazon credit card as well.

  • Does anyone know if DraftKings giftcard earns 4x fuel points?? I don’t want to buy target giftcard because I am boycotting target for the outrageous groceries price. They are literally selling 2lb apples for 10 dollars

    • @jasontx Must be a weird Target, 2 lbs of organic good & gather are 3.19 for me. Highest price I could find was organic honey crisp for 5.29. Outskirts of Chicago.

      Target is starting to be lower priced for a lot more things I buy, even over Walmart. I compare shop most items between Target/walmart/walgreens/amazon/local grocery and Target wins out more than half the time.

      • yea i couldn't believe it. The target at Memorial Mall in Houston, 2lb honeycrisp apples fpr $9.99. I figured prices in wealthy neighborhood are always more expensive. Panera "ValueDuet" is $8.99 at Tomball and Cypress and $6.99 in Houston (that's 30% greedflation right there). I started going to poor neighborhoods to shop. But the issue is the quality of the people in the poor neighborhoods..i don't understand why anyone would throw trash everywhere. But that's the reality of it.

        From my experience, Walmart and Sams Club have the best prices. Costco was selling 12 rolls paper towel for $29.99 and Sams is selling it for $16. Nothing beats Sams. But then you go to the parking lot at Sams and Walmart, you get turned off by it because of the beat-up cars and people

        • @guest_1817804 Why do you hate Target so much? I've seen you make comments about apples before so had to look it up. 2lb honeycrisp apples at that Target is just a few cents off from pretty much any Target so it's not prices that make you hate Target.

          Organic Honeycrisp Apples - 2lb Bag - Good & Gather™
          $5.39($0.17/ounce)
          at Houston Memorial

          I agree on the Panera thing though but it's not as extreme, 7.99 vs 6.99 (used to be 6.99 vs 5.99 a few months back), in my area. But it's not the wealthy versus poor but more the traffic at the particular stores.

          • i don't hate target but several months ago i was at the target where i live and they were selling 2lb apples for $9.99 (should have taken a picture).. It seems like Target has lowered their prices recently but I refused to shop there anymore.

            Take another example, Neutrogena Hydro Boost Water Gel Face Moisturizer with Hyaluronic Acid, 50 ml (1.7 oz), Amazon is selling for $14.85 without discount. Target is selling for $19.99. They are currently running a promotion with 20% off, which is $15.19. I have realized the discount coupon on Target is just a pure waste of time. I could get better price at Walmart and Sams or even Amazon/Whole Fooods without the coupon.

          • Yet Walmart sells that for 22.97 and get $5 Walmart Cash (harder to use than 20% off). Not the first item I've compared. Target has started to consistently beat Walmart prices on a lot of items IMHO.

            Comparing prices makes the most sense of course. I swore off Amazon for a time and then went back when it was cheaper. Seems you've discounted Target as a whole, that's all.

  • $1500 gift card for $48 rewards. That’s really low. At Kroger I can always get $30 rewards from $250 gift card - $1 off 30 gallons of gas.

  • Hmm, this changes my math. I was getting disappointed with Amazon anyway. I'll have to switch to Target gift cards.

    • and/or $100 Visa and Mastercard if you have Amex Blue Cash Preferred. 6% nearly offsets the fee. It's my next best play for gas. - Yeah - Target is great too - but I'll bet its the next to go.

  • With $500 VGCs banned and now this, looks like it's game over. Thank the greedy people who were farming and reselling fuel points.

  • This is a bummer but I switched to Jewel (Albertsons) once I realized that they do rewards that take money off your grocery bill instead of having to fill up your gas tank really full to maximize it. I bought $1500 in gift cards a few weeks ago and just “redeemed” the rewards to my account - 2x $20 off $20 grocery orders and 1x $8 off $8 reward. All stackable and automatically get used at register when you enter your phone number. So I paid $1500 for gift cards and I got $48 in free groceries to use over the next two months. Not to shabby and don’t have to worry about having an empty tank or two at the right time.

    • Holding that much money in gift cards for a single retailer to get 48/1500 = 3% cash back is a bit risky.

      • What makes you think they are "holding" the cards for long, or that they are for only one (or for that matter, any) retailer?

  • It's a big downgrade but still better than the 5x from Amazon Prime Visa.
    I can easily get at least 1.5cents/point with Chase UR and for Q124 5x at Kroger would be about 7.5%. With 4X on Amazon GC the return is about 14 on fuel points for a $250GC making it 13.1%, which is 2.6 times of the 5x. With 2X it would be about 10.3%. Of course this only works when Chase has 5x on groceries. Also need to factor in the Prime Visa does have +1 year of extended warranty on things like electronics. So that is a bit of an offset.