PayPal Wants To Become Consolidator Of Rewards Points

At PayPal’s two day investor conference PayPal CEO Schulman stated that:

We want to be a consolidator of rewards points,

From this it’s not immediately clear what direction PayPal is planning to take, do they want to become a coalition loyalty program and replace existing rewards programs (e.g Plenti) or do they want to become a rewards points management tool (e.g AwardWallet). Another option would be a combination or the two, something akin to Points.com where you can trade points between programs. The only issue with something like that is that almost always the transfer rates are terrible and are ultimately not worth doing. Either way it’s always interesting when a big player like PayPal enters a market, but I suspect most readers would prefer they stay out of it.

Update: As chuck points out in the comments, this might be to do with credit card companies allowing payout via PayPal.

Hat tip to TheStreet

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