Staples Cracking Down on Bulk Itunes Gift Card Purchases

So this has been long in coming.

For quite some time, gift card resellers have been ordering lots of iTunes gift cards when Staples.com runs their semi-regular 15%-off sales. While resale values of iTunes gift cards on public exchanges are horrendous due to fraud issues, some people belong to private groups which pay enough to make them worthwhile deals.

Staples.com only allows purchasing 3 gift cards at a time, but nothing prevents people from ordering many times over. Apparently, Apple is fed up with resellers and they told Staples to stop allowing these bulk purchases. Staples cancelled all/some of the orders from those who ordered many times over.

We would like to inform you that your Staples order number XXXXXXXX has not been processed due to Apple Inc. Bulk Purchasing Guidelines regarding the purchase of their products. Please be advised that we are not authorized to sell Apple products in bulk to the following institutions/organizations: Non-Profit, Educational, Government, or Product Resellers. Staples will continue to monitor this activity and further policy breach may lead to your account being blocked. Your order has been cancelled. We value your business and apologize for any inconvenience. If you have any questions regarding your order or Apple’s policies, please contact us directly. You can choose to email us or chat with a live customer service representative, and please be sure to reference your order number.

This probably means the end of an era in terms of reselling iTunes gift cards from Staples.com. It might also mean that iTunes gift card values will go up slowly over time. The larger question is if Apple will start cracking down on other venues too somehow.

Hat tip to DDG

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