Serve have announced that starting on April 16th, they will no longer allow you to load your card online with a credit card if it runs on the Visa, Mastercard or Discover network. They added the following to their website some time yesterday:
Starting April 16, 2015 you will only be able to use an American Express® Card if you want to load your account with a credit card. Discover, MasterCard and Visa credit cards will no longer be supported after April 16
At the moment it’s possible to load $1,000 a month online using Serve and a credit card. If you have Softcard Serve (which is sadly no longer available) it’s actually possible to load $1,500 a month online. It’ll still be possible to use American Express credit cards to load Serve, but credit cards that are issued by American Express will not earn any rewards.
At the moment there doesn’t seem to be any changes to loading Serve using a debit card (which has the same loading limits), but this could change in the future. Make sure you subscribe to our newsletter to find out how you could still get value out of Serve after April 16th. Although most people will find that they are better off using Target Redcard which allows credit card loads in stores.
Hat tip to reader Travis & MTM
Where did you get that information: “Credit cards that are issued by American Express will not earn any rewards”? My experience proves otherwise…
They are coded not to earn rewards. I’d love to see evidence otherwise.
Well, I had been exclusively using my Blue Amex Everyday with Serve loads since last fall and earned bunch of cashback rewards. Specifically $42.97. No other purchases have been made. Here’s how it’s categorized in the transaction description: “Category: Business Services – Internet Services”
Update, sadly no points are now earned by using Amex Blue or SimplyCash to load Serve account.
That leaves me a few options. As Serve does not allow the same # of an FIA card to be used for more than once, I only have Bank of America American Express & Citi Dividend Amex at my disposal. Does anybody know if that will work as a Purchase or a Cash Advance?
Tried BofA Amex by limiting cash advance to $1 and it works as a purchase. The card earns so called “World Points” which as still better than nothing.
Do you think the Citi American Airlines Amex will work?
amex min spend does work with serve
same question about cash advance fees, also posted in op
“but credit cards that are issued by American Express will not earn any rewards.” is this true for 3rd party?
I really only use my Serve account to pay bills (charged with my Citi DoubleCash card.) Killing this makes this 100% useless for me. I do have a 3rd party Amex – unfortunately only gets 1% cash back. I wonder if a reload from that card will be considered a PoS transaction or a cash advance.
Does the citi double cash back card post as purchase or cash advance when used to load either serve or redcard?
So sorry I forgot to reply!
It posts as a purchase (that’s why its so aweosme.)
Can AMEX gift cards be loaded to Serve?
If so, is this safe or could it lead to an account shutdown?
You cannot use Amex Gift Cards to load Serve. I am wondering if you’ll be able to use third party issued Amex cards like the Fidelity 2%
So this is only for serve? Same scenario for redbird and bluebird?