Go Cards Launch (Happy Cards Competitor)

Safeway recently switched their gift card rack from Blackhawk Network (BHN) to InComm. BHN also issues the popular Happy gift cards (gift cards that can be used across multiple brands) and Safeway frequently ran promotions on these Happy gift cards. It looks like InComm has launched a Happy Cards competitor called ‘Go Cards’. Some of the cards are as follows:

  • Go Celebrate:
  • Go Have Fun
  • Go Eat
  • Go Enjoy
  • Go Shop

Go Shop has Lowe’s & Bed Bath & Beyond which is probably the most interesting (and not listed on the Go site but carried by Safeway). Will be interesting to see what if any promotions Safeway/InComm run on these cards.

Hat tip to reader Roman

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20 Comments
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Bob
Bob (@guest_1248454)
September 3, 2021 17:15

Same old worthless brands. Give us Amazon, Walmart, and Best Buy.

Ray
Ray (@guest_1249357)
September 6, 2021 23:03

Nope. Amazon and maybe Walmart will never happen.

couches
couches (@guest_1248328)
September 3, 2021 12:57

Wasn’t Incomm the guys responsible for the random gc drain fraud for the visa/mastercard cards from Office Depot/Max?

Mary
Mary (@guest_1248324)
September 3, 2021 12:48

“Safeway recently switched their gift card rack from Blackhawk Network (BHN) to InComm. ”

It is rather strange and very disappointing. There have been no Visa/MC GC promotions for the last 3+ months, wonder if there will be any in the future.

rick b
rick b (@guest_1248469)
September 3, 2021 18:00

How about free groceries? That’s a good enough promo for me.

Parts Unknown
Parts Unknown (@guest_1248819)
September 5, 2021 00:47

Has been glorious

auberginebe
auberginebe (@guest_1248308)
September 3, 2021 12:22

These are mostly retailers who I don’t darken the doorways of

J
J (@guest_1248281)
September 3, 2021 11:42

Can these cards be used to buy MOs at Safeway still?

Rick b
Rick b (@guest_1248304)
September 3, 2021 12:14
  J

I tested this in several stores for debit including WM and no go….pun intended.

Superworm
Superworm (@guest_1248379)
September 3, 2021 14:47
  J

Which flavor was working?

Guy who buys stuff
Guy who buys stuff (@guest_1248427)
September 3, 2021 16:34
  J

Not in my neck-o-the-woods. Used to be able to buy promo VGCs (and/or Discover quarterly) and swipe to money order without leaving the store. Boo to the change.

Andrew
Andrew (@guest_1248249)
September 3, 2021 10:28

What do people do with the happy cards at Lowes?

Otto
Otto (@guest_1248252)
September 3, 2021 10:32

Organic spend I’m assuming. Homeowners have neverending expenses in maintaining the house. I know I do. You do have to be a little careful since some of Lowes prices are inflated, but I’ve also found many items where Lowes pricing is competitive.

TTls
TTls (@guest_1248258)
September 3, 2021 10:45

I’m also military so the discount I get from these cards stacks with the 10% military discount.

Reno Joe
Reno Joe (@guest_1248282)
September 3, 2021 11:42

Thank you for your service.

TTls
TTls (@guest_1248289)
September 3, 2021 12:00

Thank you for your support.

Parts Unknown
Parts Unknown (@guest_1248261)
September 3, 2021 10:51

Buy things.

Sean
Sean (@guest_1248264)
September 3, 2021 10:59

The reason why they mention Lowes, BBB, and probably GME is totally organic

EDWNY
EDWNY (@guest_1248346)
September 3, 2021 13:28

Happy cards are often on sale so we can resell them for breakeven or at profit.

ipowell
ipowell (@guest_1248736)
September 4, 2021 17:29

Where do you resell your gift cards?