More details about the Chase Instacart are now available.
Chase has announced a new partnership with Instacart and will be launching a cobranded Chase Instacart Mastercard. The card will launch sometime in 2022, be a World Elite Mastercard and will offer increased points earning on Instacart purchases alongside a number of other benefits. This confirms what was previously rumored. Chase currently offers free Instacart express and $10 off $35.
Hopefully it’s unlimited 5% cash back …
Few theories about this card.
1. The Instacart/Chase promo got a lot of attention with the younger crowd that uses their smartphone for grocery delivery.
2. Instacart wants their own card to stand with the “big boy” stores and get a place in your wallet/stack of cards to remind you they exist. Think Apple Card.
3. Chase wants to remind younger people they exist, think Starbucks card.
4. Chase has been running other card-specific Instacart promos like $5 off and sees Instacart is a hit with lots of spend. Instacart wants to reduce their fees and Chase wants to capture some of those processing fees in exchange for a deal with Instacart while passing on a small savings to cardholders. It’ll probably be something like 3% (not 3x UR) cash back and the AF will be Instacart Express, or 2% back when used on a non-express account.
My speculation: if chase wants to get serious attention from non-churners, they’d offer a high % back at Instacart and at restaurants and maybe cell phone protection, but the last time a card did this it got so famous it suicided. This card will either be boring like most people think but have its own niche, OR it will reach too high and get nerfed and/or suicide within a year or two, OR it will be entirely pointless like the Starbucks card.
Why was this even thought of? Why not just add a multiplier or % back for cashback instead?
I’m going to assume here that this is mostly Instacart wanting a credit card product rather than Chase trying to release a product that’s somewhat desirable. Aside from some superfans of Instacart (which, imo, is an overpriced service that has niche appeal), I don’t see who is going to want to apply for this. The middling grocery co-brands like the Kroger credit card seem to offer better value.
I agree with another commenter, this feels like a cheapo co-branded card that would be a candidate for Synchrony rather than Chase. It feels beneath Chase quite honestly.
If Chase actually thinks this card will be successful, they need to GoPuff on something and get with it. If they want more of the grocery market, how about something to compete with AMEX gold instead?
Use your Chase Freedom Flex for 5X back Q1 2022 on the groceries category. Move your UR points to your CSP 1.25% or CSR 1.5% bump on Chase travel portal. CSP 3X on Instacart all year. Get free Instacart membership with your Chase Freedom Flex, CSP, or CSR.
Chase announced a new partnership with grocery-delivery service Instacart. Most Chase credit cardholders can now enjoy complimentary Instacart Express membership until April 2022 as well as a $10 discount on your next Instacart order of $35 or more (exclusions apply).
Making a bold prediction: This card will be trash.
Chase slowly turning itself into Synchrony?
This card has to offer at least 5% (still not enough) on instcart purchases and at least few other good benefits to be worthwhile to apply.
Given tons of credit cards offer 5% on grocery shopping already, I am not giving too much hope on this card lol
Look at Starbucks card lmao
I use free trials and opportunistic gift card buying (20%+ net) as a backup option to buy through Instacart. Time savings aside, the savings makes up for premium pricing + tip so it’s a wash. I highly doubt this credit card will be worth it but I guess we’ll see.
Time for amex to launch a new Uber card for Ubereats grocery delivery.
Any word if this will earn UR points?
It will be UR points that you can’t transfer.
Seems unlikely. None of their other cobranded cards earn UR points.
Ideally, this new card would earn 5x UR at Instacart and at least 3x UR on all other grocery purchases. Chase not having any grocery-related card is driving some customers to AMEX. CSP’s “online grocery” category isn’t adequate (although an Instacart card may be an indirect nerf to CSP)
If it earned UR’s at all, it would be pretty awesome … but I’m not holding my breath.
Why would you think card would be useful?