The American Express Business Platinum card has quietly released a new $50 per quarter credit at Hilton properties. People are seeing it in their login. The benefit requires enrollment.
Nice to see a new benefit added. I assume they’ll come out with a press release on this at some point.
Anyone having luck finding a Hilton that sells gift cards at the front desk? I’ve struck out in my area. Any other data points of triggering this credit another way? I assume it would be the same as the Aspire Card credits and how they trigger.
https://www.buyhiltongiftcards.com/
no guarantee here since I do not have AMEX PLAT Biz
but it should be similar to Hilton Surpass, and this website works with Surpass
Saw an elevated offer for the biz plat yesterday for 250k and today its down to 200k. 🙁
They are available via referral, I just checked my referral link and it is the 250k offer
I enrolled in the credit on Amex, got the confirmation email from AMEX and the registration e-mail for the Hilton Business program. I tried to complete the enrollment in Hilton’s business program but it requires me to provide a business website (which I don’t have because I only have a “business”). Does this mean I don’t get the credit? And can I use the Biz Plat to buy a Hilton gift card like I do using my Surpass Card?
Pretty sure you’re actually enrolled already. Mine just says “Finish setup
Add your business details and email domain to ensure only your employees can use your program.
Finish now” but seems to be functional.
It also seemingly lets you add something like gmail.com if you really want.
Amex team is dumb. They should offer a daily $1 Hilton credit on weekdays, excluding the first week’s Monday, the second week’s Tuesday, and the third week’s Friday, rather than a quarterly credit. And they could do same for airline and cell phone credits. They could also offer a $0.15 Amazon credit per day, now that the minimum reload amount is $5.
Enrollment is definitely buggy. Benefit is visible on all cards but P1 was able to enroll on only one of two Biz Plats, P2 was not able to enroll at all.
You do need to sign up for Hilton for Business, though. Otherwise, enrollment will register you for one. Unsure how that will affect using it.
I don’t see it in my account
NVM, I see now under All Benefits
If this replaces Dell, I feel it’s less useful and even harder to use in full because of the Hilton gift card issues.
It may be possible to use the credit at a restaurant located inside a local Hilton, but need to make sure the meal is coded as Hilton, not a third party operator.
What gift card issues
They really need to stop with the coupons or let the person use them all up front vs. quarter. It is silly as they know most people won’t be ale to use all these “benefits” unless they go out of their way. Just my humble opinion. I am guessing that is partially why they have a ton of churn likely on any of their AF cards as they keep raising the AF and adding and changing coupons and reward structures. They need to find something and stick with it.
As you might already know, it’s their strategy (that we obviously don’t like).
Coupon book “breakage” is a feature, not a bug. It is also annoying as the credits are not so easy to use.
Their target demo at this point is customers who foolishly take them at face value when they say “$695 annual fee but $1600 in annual savings/credits!” and then don’t realize or are too lazy to cancel when they only extract ~$200 of that $1600 in “value.”
I’m sure they have math to support it, but they may alienate more and more customers and end up only with the small proportion of most naive customers on one side and the most meticulous churners on the other.