Ally To Sell Credit Card Portfolio To CardWorks/Merrick Bank

Ally and CardWorks, Inc (and its wholly-owned bank subsidiary, Merrick Bank) have entered into a definitive agreement to for CardWorks to acquire Ally’s credit card portfolio that includes a total of 1.3 million active cardholders and $2.3 billion in credit card receivables. The deal is expected to close in 2025.

Subscribe
Notify of
guest

14 Comments
newest
oldest most voted

Shawn
Shawn (@guest_1990711)
January 23, 2025 21:35

Wonder what will happen to the Ollo Opitmum , which features a 2.5% cash back rate on all purchases and no annual fee I always wanted that card I know ally acquired it a few years ago never heard anything about it since

RP
RP (@guest_1991088)
January 24, 2025 14:53

I know it was swept into the ally unlimited cash back MasterCard, while keeping the same terms and cash back rate as the ollo optimum. Hope that stays the same

Gd
Gd (@guest_1990678)
January 23, 2025 20:05

I’ve been suddenly getting a ton of pre-approved credit card emails from Ally in the past couple months. Guess they really wanted up the cc users before selling their portfolio.

sam
sam (@guest_1990302)
January 23, 2025 11:34

it’s not that easy to make money on credit cards for banks

Komma
Komma (@guest_1990264)
January 23, 2025 10:43

I guess Ally abandoned their half assed attempt at being a credit card issuer for the second time.

One man
One man (@guest_1990317)
January 23, 2025 11:44

I believe Ally just churning this business – create and grow credit cards portfolio and sell. Repeat.

Carlzjr
Carlzjr (@guest_1990596)
January 23, 2025 17:27

To churn the CC churners into a sellable package (assuming people churn Ally CCs?)… Thats what you might call super-churning right… or maybe hyper-churning?

Amex
Amex (@guest_1990673)
January 23, 2025 19:49

Meta churning

Ytho
Ytho (@guest_1990808)
January 24, 2025 04:23

NeoChurning

Jack
Jack (@guest_1990261)
January 23, 2025 10:41

Not much of an Ally when it comes to credit cards.

Eric 🔗
Eric 🔗 (@guest_1995725)
February 1, 2025 22:47

I’ll have to disagree as the targeted bonus that I rec’d from them was easy-peasy and they offered me 0% on purchases for several months.

J
J (@guest_1990245)
January 23, 2025 10:17

I thought they had already sold to TD?

Ben
Ben (@guest_1990249)
January 23, 2025 10:25
  J

That was before Ally started issuing its own credit card.

Chris
Chris (@guest_1990693)
January 23, 2025 21:11
  J

That previous credit card was specifically in partnership with TD Bank.

TD Bank was the issuer of Ally Financial’s credit card. And when Ally Financial no longer wanted to continue the partnership, TD Bank took over that credit card fully.