There are multiple reports of people receiving targeted bonuses for the new EveryDay cards offered by American Express. The original sign up bonuses were as follows:
- EveryDay No Annual Fee: 10,000 membership rewards points after you make $1,000 in purchases within the first three months, no annual fee.
- EveryDay Preferred: 15,000 membership rewards points after you make $1,000 in purchases within the first three months, $95 annual fee.
The targeted offers are as follows:
- EveryDay No Annual Fee: 15,000 membership rewards points.
- EveryDay Preferred: 25,000 membership rewards points after you spend $2,000 within three months of account opening, $95 annual fee.
Are You Likely To Be Targeted?
When American Express launched the new cards, they also released a press release. This press release gives you a good idea of American Express’ target market for these new cards. Relevant quote as follows:
…was designed with the multi-tasker in mind, like busy moms juggling family, work and their personal lives
Credit card companies can access your credit report which contains certain personal information. While your gender is not on your credit report your current and past employment history is. As of now, we’ve only heard of working mothers receiving this offer. Here’s how they might work out if somebody is a working mother:
- Employment gaps. A lot of working months take time off after they’ve had children.
- Female specific names. Whilst your credit report doesn’t contain gender information, it does contain your full name. For gender specific names (e.g Jessica, Cynthia or Caroline) it’s easy to determine who is and isn’t female.
This might just be coincidence as there aren’t a lot of people reporting receiving these targeted offers. But it’ll be interesting to see if American Express is compiling data like this.
How To See Targeted Offers From American Express
To view your personalized targeted credit card offers follow these instructions:
- Go to https://www.americanexpress.com
- Click “cards” in the top bar
- Click “view all Personal and Charge cards”
- Click “Your Special Card Offers”
[Read: Find out if you have any targeted offers from all the major credit card issuers]
Have you received a targeted offer for the new cards? If you have, let us know in the comments. Also let us know if you’re a busy working mother or not!
Logged into my “Everyday” account today and saw a targeted offer for 25k points after 2k spending in 3 months. This is an “upgrade” offer.
To chime in about even higher offers: I think my brother received a mailer for 20k points on the no-fee Everyday w/ one year of Amazon Prime, but I forget what the min. spend requirement was.
I got 2 offers from AmEx.
Blue Cash: $200 SC + Amazon Prime after $1,000 in 3 months.
Everyday (No Annual Fee): 20K MR points + Amazon Prime after $2,000 in 3 months.
Discover also keeps sending me stuff, but haven’t offered any sign-up bonuses yet. Still waiting for something like the $150 they were offering a few months ago.
Yes I did. On the Amex Everyday No Fee card. Its 25,000 after $2000 in first 3 months. Should I sign up for it? Is this card worth using? And yes, I am a “busy working mother”
It’s up to you, that’s the highest bonus we’ve seen for that card. I like it because it means you can have a card with no annual fee to store your MR points in. But it depends if you’d use the transfer partners or not.