U.S. Bank is currently employing some creepy sales tactics for existing customers. If you search for products on the U.S. Bank website you’ll often get a call from a U.S. Bank banker calling to follow up on your search. The creepy part is at no stage are people signing up for this follow up and it’s happening to people even when they are on the U.S. Bank website but not logged in.
U.S. Bank does this by linking your IP address to previous account sign ins. Bankers will get an alert within a few minutes – the next day. The alert shows what product you were searching for (e.g checking/savings etc). Given recent privacy concerns due to Cambridge Analytica and Facebook, I don’t think this is a winning marketing strategy.
I first heard of this here, and have confirmed with a U.S. Bank insider that this is how the program works. It’s apparently being going on for at least a year. If you received a call like this, how would you react?
