Update 6/22/20: Looks like some of this sale is now live. E.g up to 50% off fashion (our affiliate link). I suspect more items will go on sale throughout the day, we will post any major deals.
Original post: Via CNBC, Amazon plans to have a major summer sale even beginning June 22nd. Alternatively called ‘Biggest Sale in the Sky’ or ‘Biggest Summer Sale’ or ‘Fashion Summer Sale Event’, the event will begin on June 22nd and continue for between 7 and 10 days.
The goal here is to streamline Amazon sales, after the major disruption of COVID-19. The event seems to be primarily to help sellers boost sales and renormalize their inventory.
Amazon has reached out to sellers with information about the upcoming event, and asked sellers to pitch deals for the event. They requested from sellers deals with at least 30% discount.
The event will be ‘invitation only’ meaning that Amazon and select sellers will come to terms on which deals will become part of the official Amazon summer sale. I expect lots of sellers to try jumping in and run special offers as well, even those not part of the official summer sale.
The upcoming sale is not in place of Prime Day which was delayed this year and is slated to take place in September. The deals for this summer sale will likely be equally available for those with or without Prime membership (my guess).
I’m optimistic we’ll see things like more Shop-With-Points deals (the gift that keeps on giving…), both during this summer event and later in September for Prime Day. We’ll likely see other promotions too, such gift card deals, deals on Amazon devices, and similar promotions.
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