According to a recent APK tear down by 9to5Google it looks like Google is set to introduce a loyalty program. Details are sparse at the moment, but a string found in a localized Japanese version shows users earning 1 point for every ¥100 spent (~$0.9USD). I’d expect the US version to earn one point per $1 spent. In addition it looks like there will be different loyalty tiers as well:
Each level will provide unspecified benefits. Points will be able to be used for “special in-app items or Google Play credit” and will expire after an undetermined time. Personally I think we will see a $1/1 point earning rate with points worth 1¢. Nothing crazy, but still useful especially for those addicted to in app purchases I guess. It’ll be interesting to see what type of benefits they offer at the different reward levels and what type of spend is required to hit each level.
I usually use Samsung pay, but it seems more places accept GP. I suppose it would be useful for an occasional free movie rental. John 3:16
This is for Google Play (app store), not google Pay
Oh the difference an L makes.
Google has never been aggressive with rewards or promo’s if this was coupled with Google pay it might be more attractive, but that said rollout of NFC POS payment has been a lot slower in adoption than I would have expected. It’s a shame that EMV and NFC readers didn’t upgraded together, I think that has hurt NFC market presence. The expense on recent semi-forced POS EMV chip reader upgrades, that many vendors passed on another upgrade.
Google Opinion Rewards has given me $40 in less than 2 years. So I would say that is aggressive since I don’t have to purchase anything for that. Though I do have to use the credit before it expires.
If you use subscription based services like spotify buy a few months off service. Usually that’s where my money is dumped