Hyatt To Acquire Playa Hotels & Resorts For $2.6 Billion

Hyatt has announced plans to acquire all outstanding shares of Playa Hotels & Resorts for $13.50 per share or approximately $2.6 billion. Hyatt had previously made an investment in Playa Hotels & Resorts in 2013, this launched Hyatt Ziva and Hyatt Zilara brands.

Current Playa Hotels & Resorts properties are as follows:

  • Dominican Republic – Hilton La Romana – Hilton La Romana Adult Resort – Hyatt Zilara Cap Cana Adult Resort – Hyatt Ziva Cap Cana – Sanctuary Cap Cana, a Luxury Collection Resort – Wyndham Alltra Punta Cana – Wyndham Alltra Samana
  • Jamaica – Hilton Rose Hall – Hyatt Zilara Rose Hall Adult Resort – Hyatt Ziva Rose Hall – Jewel Grande
  • Mexico – Hilton Playa Del Carmen Adult Resort – Hyatt Zilara Cancun Adult Resort – Hyatt Ziva Cancun – Hyatt Ziva Los Cabos – Hyatt Ziva Puerto Vallarta – Kimpton Tres Rios – Paraiso de la Bonita Luxury Collection Resort – Seadust Cancun Family Resort – Turquoize Cancun – Wyndham Alltra Cancun – Wyndham Alltra Playa Del Carmen, Adults Only – Wyndham Alltra Vallarta

Playa Hotels & Resorts are all owner operated, according to the news release Hyatt will look to sell the properties (while retaining management) and hope to realize $2 billion from the sale of these assets. I suspect they will have to continue running some properties under Wyndham/Hilton until those deals end.

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Rick
Rick (@guest_2002222)
February 10, 2025 21:36

Many of these appear to be all inclusive which I avoid. Hyatt will end up selling the physical properties to a REIT but continue to manage them.

II
II (@guest_2002366)
February 11, 2025 06:08

They are all All inclusive. It’s where there is a bunch of growth.

Sanchez
Sanchez (@guest_2002405)
February 11, 2025 09:14

This guy gets it.

This guy…real estates.

Marco Esquandolas
Marco Esquandolas (@guest_2002780)
February 11, 2025 18:04

This guy, this guys.

Liar Liar
Liar Liar (@guest_2003020)
February 12, 2025 08:25

BAH!! I love a good roast!

Frank the tank
Frank the tank (@guest_2003063)
February 12, 2025 10:02

This fucking guy

Jared
Jared (@guest_2003183)
February 12, 2025 13:48

This guy fucks

Dima
Dima (@guest_2002165)
February 10, 2025 20:48

I understand those agreements between property and brand are usually rather long, so Hyatt might have to buy out those deals. Alltra brand has only been around for a couple of years, and if Hyatt wants to re-brand those properties they are probably not go to wait for a decade+ for the agreement to expire.

Frogger
Frogger (@guest_2002019)
February 10, 2025 19:18

So if you booked with Hilton points what happens?

Erik
Erik (@guest_2002208)
February 10, 2025 21:20

Wondering the same. We have a trip planned at Wyndham Alltra Cancun this Dec. Used Wyndham points to book

JB
JB (@guest_2001998)
February 10, 2025 19:00

I was just mentioning earlier today that I should switch my business with Marriott over to Hyatt. Seems like they are on the up and up constantly and I’m missing out

John
John (@guest_2002060)
February 10, 2025 19:54
  JB

Same. I’m even considering switching my excess spend from the Marriott Amex Brilliant (2x Marriott points for base purchases) to Chase Hyatt, because even at 1x Hyatt points for most purchases, I feel like those are actually worth something these days (often breakeven at 2 cents per point); whereas, with Marriott devaluing their program (yet again!), it’s like even 2 Marriott points per dollar is only worth about 0.5 cents per point. I’m just so freaking tired of getting Bonvoy’d.

Joe
Joe (@guest_2002445)
February 11, 2025 10:13

Good idea, terrible execution. Hyatt is a transfer partner of Chase. Maximize Chase spending categories and transfer to Hyatt. Chasing status through card alone would miss out on so many points.

John
John (@guest_2002594)
February 11, 2025 13:55

What, is this Churn-obyl? ‘Not great, not terrible.’

I kid. Joe, I was less concerned about ‘status’ (it’s overrated, in my opinion; and I know, I’ve reached top tiers on many of the hotels and airlines over the years), and am more focused on raw points earning, but I hear you.

As far Chase ‘spending categories,’ yeah, I know, I’m a big fan already, CSR, Freedom, and Unlimited on the personal side, but gotta watch it on Freedom and Unlimited as they have foreign fees (if living/traveling abroad). Perhaps, 1.5x with Freedom is best (for outside of special category, general domestic spend) namely the elevated UR transfer partners (like Hyatt, UA, etc.).

Then again, there’s BofA Premium 2.62% back on everything if you have $100K in Merryl (IRA), or Citi DoubleCash 2x (no fee), Fidelity 2x (also no fee), and others with the flat 2% but not many transfer partners.

You (or anybody else) got a better idea for me/us?

Bailey
Bailey (@guest_2002645)
February 11, 2025 15:02

Amex Blue Business Plus gets 2x MR up to $50k per year but does have foreign transaction fee

John
John (@guest_2002672)
February 11, 2025 15:30

Thanks, Bailey. I’m aware of that product as well, but not a small business owner anymore, nor do I want to deal with the paperwork again, even to pretend in order to get a card or SUB.

I thought USBank started offering a 4x back card (on everything), but it had a similar caveat, like BofA, requiring $100K with them, which if that isn’t in a higher interest account, like a paltry 0.01 APY is just not worth it.

MS
MS (@guest_2002655)
February 11, 2025 15:09

Have you considered the Capital One Venture X? 2x earnings with no foreign transactions fees and transfer partners. If you don’t mind making a booking(s) through the travel portal to use up the $300 travel credit, the card essentially pays for itself when you factor in the 10,000 mile anniversary deposit.

The Venture X is the next personal card that I intend to apply for. I fly primarily United for domestic and I usually book through the Chase travel portal for flights. In my experience, the price is the same as booking direct with United except I get 5 UR per dollar rather than 2 (I have the CSP). I’d probably book direct with airlines for international travel though just in case my travel plans went sideways. Based on others experiences, it’s much easier to work directly with airlines than through a 3rd party booking platform if you have to change your travel plans mid trip.

John
John (@guest_2002870)
February 11, 2025 21:04
  MS

Not that I’m LOL/24, but Capital One does not like my guts. Denials with three hard pulls also suck.

Maybe once I give up churning Chase co-branded cards (mostly United these days), I’ll give Capital One another try. LGA is opening a new Capital One lounge (not that Terminal B need more options), so it would be nice to experience it when going through there.

As for the travel portals, I’m fine using UR, Amex, or CapitalOne’s platform, even Citi’s ThankYou–just waiting for Prestige (or Strata Elite) to finally return (5x dining/airfare, 4th night free was epic).

On airfare, I do still use Amex Platinum because they sometimes have the discounts via the International Airline Program, but that’s only good if you’re paying for the expensive seats up front.

But back to my seeking of a better ‘everyday’ non-category spend option, I’m back to 2.62% with BofA, unless that 4% at USBank is the real deal. Anyone pull that one off yet?

ESDD
ESDD (@guest_2001975)
February 10, 2025 18:48

Anyone think there might be an angle here booking a Wyndham and hoping to stay at a Hyatt (& get EQN) by the time you get there?

DEA
DEA (@guest_2002064)
February 10, 2025 19:55

What brand of amphetamines are you smoking, sir?

Not Sam
Not Sam (@guest_2002484)
February 11, 2025 11:35

These deals take a long time to get approved and changes to be implemented.

Gargantuan
Gargantuan (@guest_2001934)
February 10, 2025 18:26

As long as Hyatt does not devalue their program (like Marriott, Delta, etc.), then they will continue to receive my business, again and again, forever and ever. Amen. Praise!

Jack
Jack (@guest_2001860)
February 10, 2025 17:46

Hyatt gotta play. Don’t hate the playa hate the game.

Fathiss
Fathiss (@guest_2002219)
February 10, 2025 21:32

That’s a silly, trite saying. We hate players within the game all the time…. as well as have our favorites.

Captain Obvious
Captain Obvious (@guest_2002279)
February 10, 2025 22:46

he said the playa, not player.

I hate the beach
I hate the beach (@guest_2002871)
February 11, 2025 21:05

Well then.. that’s gonna be a problem for me, dawg.