The Offer
- SoFi Invest is offering new and existing customers a 1% unlimited match when transferring over brokerage funds or IRA funds from an outside brokerage into your SoFi Invest or IRA account.
- Must transfer a minimum $20,000 to get the bonus. There is no maximum.
- Offer ends 4/17/25. Must transfer by 4/17/25 and must maintain funds through 12/31/25. Bonus will be paid out in January 2026.
The Fine Print
- Offer valid from March 17, 2025 – April 17, 2025. This period may be extended at SoFi’s discretion.
- Subject to these terms and conditions, eligible customers earn a 1% Match (the “Match”) when transferring at least $20,000 in investments from another brokerage firm into a SoFi Invest Active Brokerage taxable or Active retirement account (Traditional, Roth, or SEP IRA) with SoFi Securities LLC (“SoFi”) during the Offer Period (defined below). The Match is calculated based on the total net dollar amount of incoming settled transfers from another brokerage to an individual SoFi Active Invest during the Offer Period less any outflows or withdrawals (“Net Transfers”) and maintained through the end of December 31, 2025 (the “Holding Period”). The Match will be paid in cash after the Holding Period in January 2026 and based on a calculation of 1% of Net Transfers as of the end of the Holding Period End Date, and is contingent on Net Transfers being maintained throughout the Holding Period. The Match will be paid into the same account you transferred investments into. Transfers into multiple Active Brokerage taxable or Active retirement accounts may not be combined to total $20,000.Example 1: If you transfer $20,000 into your Brokerage IRA account during the Offer Period, and do not make any additional contributions or withdrawals for the rest of the year, you will be matched 1% equaling $200.Example 2: If you transfer $40,000 into your Brokerage taxable account during the Offer Period, and make an outflow of $5,000 before the Holding Period End Date, you will be matched 1% of $35,000 equaling $350.Example 3: If you transfer $20,000 into your Brokerage taxable account during the Offer Period, and make an additional transfer of $5,000 during the Holding Period, you will be matched 1% of $20,000 equaling $200.
- Eligibility – The Offer is available to customers who have (1) an existing Active Investing Account in good standing or have successfully opened an account during the Offer Period through SoFi Securities LLC; (2) have successfully transferred at least $20,000 in assets via ACAT during the Offer Period; and (3) maintain an open SoFi Invest account with Net transfers of at least $20,000 through the end of the Holding Period. Only assets received through an ACAT transfer are eligible. The transferred assets must be settled before the end of the Offer Period to be eligible for the Match
- The value of the reward you receive may constitute taxable income. SoFi Securities LLC may issue a Form 1099 (or other appropriate form) to you that reflects the value of the Match.
Our Verdict
This offer is excellent with a solid 1% match on both brokerage transfers and IRA transfers, and with a low required hold time of 9 months. You can also transfer both your brokerage account and IRA account (with a minimum $20,000 in each) and get a 1% match on both.
If I hadn’t done the Robinhood 1% match (which has a 2 year hold), I’d jump on this offer. I’d sign up for Sofi Invest using a portal like TCB, Rakuten, or Swagbucks to get $50-$60. Then I’d transfer over as much brokerage (or IRA) funds as I could. I’d be comfortable transferring any amount under $500,000 (per account type) since it’s covered by SIPC insurance. I’d hold the funds there until January 2026, and then I’d decide whether to keep the funds there or move on. (I’d likely do the SoFi Money $500-$600 bonus along the way too. It’s a completely unrelated bonus, but when I’m creating a relationship with a bank I tend to go all the way with them.)
It’s the golden age for brokerage bonuses as better and better offers continue to roll out from various financial institutions. We’ll add this to our list of Best Brokerage Bonuses.
Hat tip to reader tuphat
Damn, already did the $20M E-Trade deal. This seems better.
I read this as an OR with the accounts – does anyone know what if I open both a taxable brokerage AND a retirement account – would the balance on the total of the accounts be eligible for the 1% bonus match. I was going to call and ask but thought I would check here first. I just want to decide which account I should move or if I can do both for an even greater bonus.
Each individually are eligible. So $20K min for both. Bogleheads is discussing it and someone asked SoFi reps about multiple accounts.
Can the funds stay invested during the ACAT transfer if coming from Fidelity? Considering moving a Roth IRA from Fidelity to SoFi
Yes
That’s how ACATS works.
I’ve avoided these transfer offers over the past decade because I’m concerned about hiccups in the ACATS process. Is is relatively straightforward?
If by these you mean specifically apex brokers, I’m totally with you.
I don’t want my tax lots messed up either. I’m sticking to major brokerages, like E-Trade, Merrill Edge, Schwab, etc. and so far years and many bonuses later not a single screwup.
I’m totally not interested in saving my records (because brokerage screwed up cost basis) for when many years down the line I eventually sell my VTI, VOO holdings. Although obviously I do have records, but they are just in spreadsheet. Not interested in going over that if I get audited.
SoFi is Apex Clearing for custody/clearing. Usual potential for tax issues apply. Save a copy of your tax lots before ACATS in!
“It’s the golden age for brokerage bonuses as better and better offers continue to roll out from various financial institutions.”
This right here is why you don’t do the 2% Robinhood 5-year lock. Churn, baby, churn!
Might be transferring $100k from US Bank if Smartly gets nerfed.
Only if they would payout now and claw back if withdraw before next year. Having to wait 9 months for the bonus is off putting.
how does this compare with Webull? Webull’s offer is more, right (for all tiers up to 500k-1m)
WeBull is better on some of the low ends of their tiers. SoFi is a flat 1%, so you can do the math to compare… Timelines are a different as far as hold period and when cash is paid. SoFi is 9mo hold, with delayed cash payout in Jan 2026.
Not necessarily, it depends on how much you want to transfer. In every tier there’s a crossover point after which Sofi is better since it’s payout is a ramp vs. Webull’s staircase.
I am wondering if acat 20k cash from fidelity over to sofi would work. I can’t tell from the terms. Wondering if asset means stocks/etf/mutual fund only or cash is considered
I think usually ACATS cash does work for brokerage bonuses. I didn’t check the terms here specifically.
I’m not sure but I’d guess cash would count as well. The thing is you won’t know until January 2026. You can always just load up on SGOV and then transfer.