Target Price Match Policy Changes

Until earlier this year, Target had a generous price match policy. In-store, Target would price match almost any competitor for almost anything, such as local grocery stores for groceries, specialty retailers for beauty and personal care products, Best Buy for electronics, Home Depot and Lowes for tools, etc. (The policy was significantly more restrictive online.)

In August 2024, Target eliminated almost all price matching. The retailer will now only price match Amazon (sold and shipped by Amazon only) and Walmart (sold and shipped by Walmart only). They also price match their own prices from Target stores and Target.com if the price has been lower in the last 14 days.

You can see full price matching details on Target.com at this link. Target stopped price matching entirely in Alaska and Hawaii.

This is a significant change for some people who relied on the previous policy to get the lowest price on everything at Target as a one-stop shop.

Thanks to reader RM for bringing this to our attention.

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32 Comments
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Raymond 🔗
Raymond 🔗 (@guest_1974201)
December 23, 2024 15:21

I think it’s still YMMV. I just read successful PM in-store on Bestbuy list price for Anker power adapter

Ben
Ben (@guest_1974190)
December 23, 2024 15:04

Why are Alaska and Hawaii always excluded from everything?

Alex
Alex (@guest_1974195)
December 23, 2024 15:13

Hawaii has the highest cost of living in the US so they’d probably lose money doing it, not sure why Alaska though

Anonymous
Anonymous (@guest_1974231)
December 23, 2024 16:11

Alaska also has an intensely high cost of living because of basically the same reasons, a large distance to the rest of the US.

Distance/discontinuity over land is likely the real reason, not cost of living. Look at how many promotions are excluded Puerto Rico, which has a significantly lower cost of living compared it other areas of the US. Despite that, it is still often excluded from promotions.

D
D (@guest_1974176)
December 23, 2024 14:46

Neat! For pickup only, you can still just price match Target.com to another Target location. No customer service involvement needed. Works great if you live in Alaska.

Random D
Random D (@guest_1974118)
December 23, 2024 13:26

I fully support any move they make to stay profitable. We can’t end up with a duopoly by Amazon and Walmart.

Cincy
Cincy (@guest_1974076)
December 23, 2024 12:37

“Id like to return an item I bought yesterday, in its original packaging, unused, with the receipt, that I paid for with cash”

No one:
Target: Cool, here’s a gift card.

Brandon
Brandon (@guest_1974074)
December 23, 2024 12:33

Walmart refused to price match Walmart.com

David
David (@guest_1974094)
December 23, 2024 12:51

Walmart employees are usually uneducated and rude people. This is common in large retail stores. Just look for store managers and find some more educated employees.

DeeDee
DeeDee (@guest_1974105)
December 23, 2024 13:03

I saw some store managers also not honoring the price match from walmart.com. I ended up ordering online and picking up later.

Prof
Prof (@guest_1974264)
December 23, 2024 16:59

Have you seen the recent WM ads? They’re leaning full in on the ‘people of walmart’ meme, “If you don’t live in a trailer park, we don’t want you shopping here.”

Jack
Jack (@guest_1974295)
December 23, 2024 17:37

I love the trailer trash aesthetic.

Celia 🔗
Celia 🔗 (@guest_1974106)
December 23, 2024 13:05

I’ve had that happen before. Just completed the purchase and went over the service desk and they refunded the difference. But as David said, if you can get a store manager, it can be done at the register.

Drew
Drew (@guest_1974131)
December 23, 2024 13:40

Home Depot refused to match their website price in store as well.

Ash
Ash (@guest_1974132)
December 23, 2024 13:42

This policy is written clearly in their website along with the reason.

Click
Click (@guest_1974179)
December 23, 2024 14:52

Which policy are you referring to? What reason? Walmart’s policy, subject to a few restrictions, is to match walmart.com.

Purchases Made in a Walmart U.S. StoreFor items purchased in a Walmart U.S. store, we will match the price of the identical item advertised on Walmart.com. (Restrictions apply – see below)

The following conditions and limitations apply:

  • The customer must inform the Walmart associate of the price at the time of checkout.
  • The identical item (i.e., size, model, quantity, brand, or color, etc.) must be currently in-stock and available to purchase on Walmart.com at the time the Price Match is requested.
  • Some price match transactions require a Walmart supervisor approval, which could lead to an extended transaction time to validate the eligibility of the requested price match before the price will be matched. We reserve the right to limit quantities to one-per-customer, per item, per day.
  • Quantities are limited in New Mexico only for the purchase for resale.
  • Price match of items sold on Walmart.com are not available in Alaska, Hawaii, or Puerto Rico.

Sorry, we do not match:

  • Competitor’s online or in-store prices
  • Walmart.com prices that are on special events (including but not limited to clearance, Rollback, Black Friday or Cyber Monday deals, or other limited-time promotions)
  • Prices from Walmart Marketplace Retailers or third-party Sellers
  • Bundle offers, Instant Rebates, Mail-in Offers, Offers that include financing, Advertisements that require a purchase to receive a gift card, Percentage Off, or Buy One Get One Free advertisements without a specified price
  • Prices from other Walmart or Neighborhood Market stores
melon
melon (@guest_1974061)
December 23, 2024 12:20

they also wont price match beyond a certain percentage. there have been a couple times where they refused to price match amazon because the sale price was too much compared to the regular price. i want to say 50% but i dont remember exactly. it wasnt a lightning deal or anything of the sort, they just legit have a cap on % off which is crazy

Kafka
Kafka (@guest_1974063)
December 23, 2024 12:26

Stores identify loss leaders to get people in the door, and set things up to maximize that. I’d guess it’s not in Target’s interest to lose money on someone else’s strategy that they haven’t prepared to offset.

askmrlee
askmrlee (@guest_1974058)
December 23, 2024 12:17

Added note, In store Target uses a dedicated website for Amazon and Walmart price matching. I attempted to price match what looked like an identical product from Amazon vs. in store but apparently the UPC code was different even though the product description and pictures were the same (same size, color, no bonus items, etc.). This was a simple OXO kitchen tool, not a fancy appliance and apparently even they have slightly different models/UPCs for similar products depending on the store.

mrks
mrks (@guest_1974059)
December 23, 2024 12:18

At this point I assumed every price match is a crapshoot due to every store selling a different UPC

Kafka
Kafka (@guest_1974065)
December 23, 2024 12:28

Super common with Walmart. There was a scandal years ago when the identical box Walmart version of power drills were garbage quality but at a lower price with another UPC.

Ytho
Ytho (@guest_1974066)
December 23, 2024 12:29

This is true of retailers everywhere though. Manufacturers can issue different UPC for the same product to track older inventory, which often have lower price points than newer inventory.

Also, the C in UPC stands for code. Saying “UPC code” is redundant, like saying “chai tea” or “naan bread”.

joe
joe (@guest_1974087)
December 23, 2024 12:44

Interesting info. I’ll have to look more into this when I get back from getting money from the ATM machine. Hope I don’t forget my pin number.

msrecord1
msrecord1 (@guest_1974142)
December 23, 2024 13:48

Ok grandpa

Daniel
Daniel (@guest_1974051)
December 23, 2024 12:08

So this news is four months old?

mrks
mrks (@guest_1974057)
December 23, 2024 12:17

Yeah, but nice to know about. I didn’t use it often but I sort of trusted Target for certain purchases due to this policy.

John M
John M (@guest_1974060)
December 23, 2024 12:19

This is a very slow week because of the holidays, but Will and Chuck are pretty slow to begin with. This is why you’ll see them post deals for things that expire in 4 hours or yesterday.

Matt Katakis
Matt Katakis (@guest_1974067)
December 23, 2024 12:30

why are you even here?

Burgers?
Burgers? (@guest_1974088)
December 23, 2024 12:44

Who shit in your stocking?

Eric 🔗
Eric 🔗 (@guest_1974095)
December 23, 2024 12:51

Take that back! Will and Chuck are flawless angels and can do no wrong!

Celia 🔗
Celia 🔗 (@guest_1974102)
December 23, 2024 13:00

That’s such an unfair statement. There are so few times where a deal expires quickly because of various reasons. I’ve saved and profited thousands because of this website.

DP Homies Pt 38
DP Homies Pt 38 (@guest_1974089)
December 23, 2024 12:46

Don’t bite the hands…