Virgin has announced that they are creating a new company called Virgin Group Loyalty Company (VGLC). This is a rewards program that will reward users across all Virgin brands/companies. The new program will launch in 2019 and will use Virgin Atlantic as it’s currency, it will be jointly owned by Virgin & Delta airlines. Virgin Red will be integrated into the new program. As of now the details are sparsed, by the new company is led by Andrew Swaffield who is the former head of Monarch Airlines and prior to that was the chief executive officer of the Avios rewards program.
Hat tip to Travel Mole
